Recent changes in the age pyramid in several countries raise concerns about alterations in socioeconomic profiles, especially due to the increase in the so-called silver generation, a reference to the gray hair of those over sixty years old.
Between 2012 and 2024, PNAD data reveals a 55% increase in people in this age group, showing that our country has more than 35 million people in the silver profile.
In this scenario of longevity, the silver economy sparks interest, attracting attention to products and services aimed at this audience, a situation that is already a reality in Europe, with around 100 million people aged 60+, an impressive number.
Consequently, when we cross the interests and needs of the silver generation with goals related to Sustainable Development, we note that in addition to the need to combat ageism, it becomes essential to include this profile in decisions related to the energy transition and the impacts of climate change.
