In recent times, the business concept has been modified as it is more linked to the type of positive impact it has for society. It is the representativeness of the delivery of a product or service to people and which receives the name of impact entrepreneurship, whose central point is to offer solutions that also bring profitability.
There is also a demand for studies that can transmit more confidence to investors regarding the return on investment and how the impact is measured. It is something that relates to what is called responsible investment and that needs to gain the trust of different sectors. However, it waves lots of changes in the market.
It is the formulation of prosperity with purpose, which has been gaining more support from those who seek to remain attractive in the market, getting attention from investors, increasingly linked to Sustainable Development in the decision-making process.
