One of the barriers to the implementation of actions aimed at Sustainability is the fact that many people look at the new requirements only as problems to be solved, not identifying the opportunities that arise with the spread and acceptance of this concept.
Everyone can see that the world increasingly asks for environmental care, for a life in harmony with the fauna and flora and places the energy transition more present in our daily lives. However, it is required the high level of technological advancement, a situation that calls for investments, taking into account the shift to the circular economy, abandoning the linear model of consumption.
The entrepreneurs which are steps ahead during these changes, are that ones which perceive opportunities that arise in this different world, admitting the so-called “outside the box ideas”, the moment they see the requirements of new regulations as forces that can become market differentials, managing to grow as the same time they develop themselves.
