The movements of human activities in recent centuries have left visible marks, putting the quality of life on our planet in check. The notion that we are in a period where human action on the planet is visible and imposes urgent changes moves us towards a behavior that diverts us from a collision course with our own planet.
Alternatives from questioning currents of thought revolt against the old concept of production by bringing to the discussion the dependence on natural factors, considering the value of something that at first complicates and limits, but which soon tends to broaden the understanding of what we can admit being the Earth system.
In view of this, there are possibilities of witnessing the replacement of the old dynamics of economy by the concept of generation, which can highlight the importance of ecology, thinking about the instrumentalization to provide goods destined for terrestrial species, taking advantage of the result of the conflict between producing and generating.