Within Sustainability area, the realization of an idea goes through an arduous evaluation in which different actors move around, creating an environment for the enterprise to prove itself relevant, forcing creators to have flexible dialogue so as not to sacrifice the main motivators of the project.
To leave the mental universe towards the world of concrete results, detachment from reason can be essential to show the values and principles that justify all the persistence and defense of a concept. When we think sensibly together with people who have different opinions, we risk and opportunities that were not noted, helping to keep the heart of the matter alive.
It is worth emphasizing that Sustainability arises when there is a balance of environmental and socio-economic criteria, with a balance of forces that act in the same direction to develop humanity, concentrating energies to provide the prosperity of the environment related to the enterprise.
