Considering the change in the consumer’s attitude towards environmental issues, the demand for sustainable products is getting bigger, attracting people who are very concerned with aspects related to raw material, labor occupational health as destination of the waste generated after consumption.
When analyzed from the economic perspective it’s observed that this group of products manages to add creativity and innovation, characteristics that are increasingly valued in the market, taking into account the differentials they have when compared to items that normally appear on the shelves and that do not represent healthy alternatives.
Hand in hand with the Sustainable Development, market moves towards to recognize the entrepreneurs involved with solutions that follow this trend, considering the attributes listed above that have direct relation to the professionals skills of human resources not only in technical level, but in marketing strategy.
