The perception of consumers about the business activities have been turned into one of the most important propulsive energy of the sustainable practices that companies have been adopted, taking into account the economic, social and environment aspects which have been seen as variables increasingly determining factors in the market.
This understanding figures into what has been called “users experience” and theirs expectations regarding to the products and services that make part of their lives, making clear how important is top reval the social impact of the activities performed by the companies, showing the commitment of their brands to the matters which concerns to the planet and the life that exists on the Earth, observing the materials cradle as well as the life cycle of consumed goods.
At this moment, the variables mentioned within this article are settled as the critical factors for the success of different business activities, and, as a consequence, Sustainability gets more relevant when analysed under the brand’s social impact perspective, considering the important role of entrepreneurial actions in society.
